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“I am delighted with the work that Leonard has done for us. Both in direct response and driving business to retail outlets, it is by far the most effective form of advertising we have done. As far as a return on investment, Leonard’s advertorials were 6 to 7 times more effective than running on the Golf Channel. By return on investment, I am referring to actual dollars produced directly related to each commercial or advertorial. Advertorials are now a cornerstone of our marketing efforts. We had a problem; our advertising was taking us nowhere. It was like pouring money down a pit! We switched to product advertorials and it made our business. Without advertorials, we’d be out of business.”

David Felker, CEO, Polara Golf

“When Leonard suggested Polara Golf start using advertorials to sell golf balls, I was not enthusiastic about it. Fortunately I was not the deciding vote. We were struggling to find an affordable way to market our products to consumers. When we ran direct response advertorials, we could clearly measure the uptick in direct to consumer sales on our website. We got a very strong and profitable return our investment. We were also struggling with driving golfers into retail doors, so we decided to test the advertorials with our local retailers listed alongside the copy.  We initially tested in smaller markets where we could measure the response. The results blew me away. We ran in Seattle/Tacoma and in Manchester, NH, of all places. They were run in late Aug/early Sept, not the busiest time of the year. In New Hampshire, our number one retailer with 4 locations completely sold out of Polara Balls in 10 days and reordered immediately, only the second time they had reordered all year. Same was true in Seattle. We sold out in 10 stores and several Pro Shops and buyers asked why we hadn’t run these earlier in the year. Per the buyers, their orders would have doubled if it was May rather than September. Needless to say we were delighted with the results. The retailers felt the same way. It was a win-win. Advertorials will be the foundation of our marketing plan to support retailers in 2013. This has been the best return on our marketing spend by far! Great job!”

Chris Holiday, Senior VP of Sales, Polara Golf

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