Native Content

Native content is basically the Internet version of an advertorial, with a few major differences. We are not limited by the space of a printed page, but the job is still to tell the story in as few as words as possible yet use as many, as necessary. How the page is laid out as well as backchannel links and Internet friendly components have a great impact on performance.  There are more variables in putting this format together as opposed to a print advertorial, though the content will be very similar. A native content story I placed on CNBC.com delivered the greatest ROI of any advertising vehicle I have ever used.