“When I was hired as head of marketing for Club Champion Golf, one of the first things I did was hire Leonard Finkel as a consultant. Base on my long history working with him and the incredible success we had working together at my previous company, it was a no-brainer. The Challenge I presented Leonard with was a bit different than at Tour Edge. He still needed to help us deliver our core messages, assist with advertising and marketing, create game-changing advertorial copy and aggressively negotiate the media buys. But as opposed to selling product through direct response channels, he was charged with driving people to retail locations. And as before, Leonard delivered! The return on investment for our advertising has been spectacular.”
