What You Should Know About Me
Telling YOUR Story – Communicating YOUR Messages – Is My Goal
My name is Leonard Finkel. I’m a content wizard, especially if you’re looking for content that
generates trackable sales with a measurable ROI.
My vast business background gives me unique insights into writing copy that compels readers to open
up their wallets. My experiences include taking over the family business and increasing revenues
400% in two years. Creating a unique niche in the fur business that generated dozens
of articles around the country. Building a chain of retail stores, many in high-end ski resorts as well as
a sourcing and consulting company based in Asia where I received a Letter of Introduction from the
US Congress. For 19 years, I have also been an extensively published writer and author.
I’ve played an instrumental role in bringing new products to the market and growing the sales of
existing companies including Club Champion, Tour Edge Golf, Sky Golf, and Polara Golf among many others. I have
been particularly effective for smaller companies in getting their voice heard in a crowded
marketplace.
My work has appeared in about 200 publications including the Wall Street Journal, USA Today, Golf
Magazine and Golf Digest. Though my editorial writing tends to skew to smaller or midsize
publications, the fact that corporations trust me with their money to deliver paid content in the largest
publications speaks to my effectiveness in delivering a return on investment.